DVD Sleeves

In the following blog i will be talking about the:

• Purpose
• Content
• Audience
• Reception

That DVD sleeves use in the media industry either as a selling point or how they use these things as a marketing tool.

Purpose

The purpose of a DVD sleeve is to sell the DVD to potential customers by using certain techniques to sell the product it also gives the customer a inside view into the film just by the look and feel of the DVD as well as the information given on the DVD sleeve. 

Content

The content of a DVD sleeve is to advertise the product.

For example if the movie was nominated for an award or has a award winning actor in the movie they will put this on the front to show how well it has done they will also include this in the blurb located on the back of the DVD sleeve this is a selling point used to envelope an audience into the film.

Other content such as actors names or even the director is used to grab a specific audience who are interested in the work of the actors or director. 

Another two pieces of content one of which i mentioned before is the blurb and the film company.

Blurbs are used to grab your attention to tell you a small portion of the movie without giving any critical information about plots or twists.

Special features depending on its release are added this could either be extra content or the packaging its self this could either be; a collectors edition or limited edition.

The film company logo is used as a means of promotion to the movie if the film is made by a successful movie company rather then an independent movie company the selling figures are likely higher depending on the actual movie its self. this means by reviews or the reception of the movie itself which will be put in the next part.

Reception

Reception of a DVD sleeve means where is it sold or seen by the public eye this will be general supermarkets or video stores. In stores how the DVD is presented defines how many units will be sold this is all put down to marketing. for example when a new film is released it often has its own stand with a poster or there is a lot of copies of the product around. depending on its positioning this means how it is presented by the way its facing it can look more pleasing to the eye of the customer.

Audience

The DVD audience is specific to the genre of the movie its a target audience specific for this movie this can range from age,gender,environment,social class etc.

In the media industry there is often an original audience for the film itself especially if there is a series of movies this will attract that audience however depending on how the movie is made it can differ to another audience if the movie is a re-relase a more modern audience could become more enticed in the movie as well as the older and original audience.

This can grab an audience by the look or the actors all the selling points discussed before can define the audience or grab other audience some audience are not that specific however some are depending ont he movie.